Lexibook® is the European leader in leisure electronic products under license. This success is due to a strategy that includes solid, international and often exclusive licences (Barbie, Spiderman, Noddy, Disney …), as well as products with high aggregated value with an electronic component (educational computers, televisions).
This strategy, complemented by a niche policy and constant innovation allows for the international growth of the company and for the development of the range of products under the trademarks of the group. A third of the catalogue products are renewed every year. The constant demand for quality (qualification and control of subcontractors, products prior to shipping, respect for environmental and social standards) is also an ingredient of this continuous success.
Lexibook has significant market shares in its sectors. In France, for example, the company is a leader in the sectors of 4 operation calculators, electronic dictionaries and weather stations. In Europe, its leadership generally asserts itself especially in the sectors of electronic games under license, role-playing games aimed at girls, and computer chess and battle ships. Lexibook has launched more than 25 million products into the market and today, it sells a product every 5 seconds worldwide!
